I joined Aptly’s first-ever FutureBuilt Conference — a week of fearless collaboration, innovation, and community. From hands-on sessions with new Aptly features to connecting with industry-leading consultants, it was all about building the future of property management together through smarter workflows, automation, and real-world problem-solving.

Rental fraud is rising fast, especially in self-showing environments. See how one property manager uncovered hidden risks and how layered verification and automation can help protect your business.

You can build a beautiful renter leads system with workflows, automations, and great tools. But here’s the truth:

If the conversation isn’t happening in your system, you don’t own the relationship.

Most renter leads begin on third-party platforms like Zillow, Apartments.com, or the MLS. But if they stay there, replying to masked emails, routed through other inboxes, you’re not building a relationship. You’re just reacting.

Even worse? Many listing and showing platforms offer no real follow-up. No nurturing. No cultivation.

Workflow systems like Aptly and LeadSimple aren’t plug-and-play, they’re like advanced LEGO builds. Learn how property managers can avoid costly rebuilds by designing automation right the first time.

Aptly can transform your operations—if it’s set up right. But too often, we see teams fall into the same traps that limit impact and create unnecessary confusion. Let’s walk through the five most common mistakes property managers make when using Aptly and how to fix them.