You can build a beautiful renter leads system with workflows, automations, and great tools. But here’s the truth:

If the conversation isn’t happening in your system, you don’t own the relationship.

Most renter leads begin on third-party platforms like Zillow, Apartments.com, or the MLS. But if they stay there, replying to masked emails, routed through other inboxes, you’re not building a relationship. You’re just reacting.

Even worse? Many listing and showing platforms offer no real follow-up. No nurturing. No cultivation.

Aptly can transform your operations—if it’s set up right. But too often, we see teams fall into the same traps that limit impact and create unnecessary confusion. Let’s walk through the five most common mistakes property managers make when using Aptly and how to fix them.