SaaS & The City
Optimizing Property Management Tech Stack
Own the Thread: Why Your Renter Leads Should Be Engaging with You, Not Just Zillow
You can build a beautiful renter leads system with workflows, automations, and great tools. But here’s the truth:
If the conversation isn’t happening in your system, you don’t own the relationship.
Most renter leads begin on third-party platforms like Zillow, Apartments.com, or the MLS. But if they stay there, replying to masked emails, routed through other inboxes, you’re not building a relationship. You’re just reacting.
Even worse? Many listing and showing platforms offer no real follow-up. No nurturing. No cultivation.
The Complete Aptly Setup Checklist for Property Managers
The Complete Aptly Setup Checklist for Property Managers
If Aptly feels clunky, it’s probably not your fault—it’s your setup. This checklist is what we walk our clients through during onboarding, so they can stop duct-taping tasks and actually use Aptly to scale.
Let’s walk through what a clean, high-performing setup looks like.