You can build a beautiful renter leads system with workflows, automations, and great tools. But here’s the truth:

If the conversation isn’t happening in your system, you don’t own the relationship.

Most renter leads begin on third-party platforms like Zillow, Apartments.com, or the MLS. But if they stay there, replying to masked emails, routed through other inboxes, you’re not building a relationship. You’re just reacting.

Even worse? Many listing and showing platforms offer no real follow-up. No nurturing. No cultivation.

Workflow systems like Aptly and LeadSimple aren’t plug-and-play, they’re like advanced LEGO builds. Learn how property managers can avoid costly rebuilds by designing automation right the first time.

The Complete Aptly Setup Checklist for Property Managers

If Aptly feels clunky, it’s probably not your fault—it’s your setup. This checklist is what we walk our clients through during onboarding, so they can stop duct-taping tasks and actually use Aptly to scale.
Let’s walk through what a clean, high-performing setup looks like.