SaaS & The City

Optimizing Property Management Tech Stack

Own the Thread: Why Your Renter Leads Should Be Engaging with You, Not Just Zillow

You can build a beautiful renter leads system with workflows, automations, and great tools. But here’s the truth:

If the conversation isn’t happening in your system, you don’t own the relationship.

Most renter leads begin on third-party platforms like Zillow, Apartments.com, or the MLS. But if they stay there, replying to masked emails, routed through other inboxes, you’re not building a relationship. You’re just reacting.

Even worse? Many listing and showing platforms offer no real follow-up. No nurturing. No cultivation.

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Stephanie Hardeman Stephanie Hardeman

I Want to Make Your Day and Add Value to Your Life

Aptly is powerful—but it can also be overwhelming.
If you're trying to figure out how to get started with Aptly, build better workflows, fix something that isn’t working, or connect your property management tech stack, you're not alone. My mission is to help property managers get unstuck, feel confident, and actually enjoy using their systems.

Have a question about automations, integrations, or Aptly best practices? Ask me. No pressure, no judgment—just real support and practical ideas to help you move forward.

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