You can build a beautiful renter leads system with workflows, automations, and great tools. But here’s the truth:

If the conversation isn’t happening in your system, you don’t own the relationship.

Most renter leads begin on third-party platforms like Zillow, Apartments.com, or the MLS. But if they stay there, replying to masked emails, routed through other inboxes, you’re not building a relationship. You’re just reacting.

Even worse? Many listing and showing platforms offer no real follow-up. No nurturing. No cultivation.